Laith Strategies

We Help Supplement Brands Scale Smarter.

From go-to-market strategy to retail distribution — Laith Strategies partners with supplement and nootropics founders who are ready to grow with intention.

Supplement brands served

0 +

Revenue influenced across clients

$ 0 B+

Years of category expertise

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Full-channel strategy, not just one lane

Retail & DTC

What We Do

Strategic services built for category growth.

We don’t do generic consulting. Every engagement is built around your brand’s actual stage, market position, and growth ceiling.

Brand Strategy

We audit your positioning, competitive set, and consumer targets — then build a brand architecture that differentiates and commands shelf space and digital real estate.

Go-to-Market Planning

New SKU launches, market expansions, or a full brand relaunch — we build the launch plan, channel prioritization, and 90-day execution roadmap your team can actually run.

Regulatory Navigation

We've seen what trips brands up with the FTC, FDA, and major retailers. We help you get compliant before it costs you — without neutering your marketing claims.

Retail & Distribution Growth

Whole Foods, GNC, Vitamin Shoppe, regional naturals — we know the buyers, the sell-through benchmarks, and how to negotiate placement that doesn't kill your margin.

Digital Marketing & Performance

Paid media, influencer strategy, Amazon optimization, and DTC conversion — we plug into your team or run the full stack. Always CAC-aware, always margin-positive.

Not sure where to start?

Book a free 30-minute discovery call. We'll tell you honestly whether we're the right fit — and what you actually need to move.

About Laith Strategies

Built by operators. Not theorists.

Laith Strategies was founded by people who’ve actually worked inside supplement brands — managing launches, fighting for shelf space, and watching what separates the companies that scale from the ones that plateau.

We work with a select number of brands at any given time. That’s intentional. We’re not a vendor — we’re an extension of your leadership team. Our engagements run deep, not wide.

Our clients range from bootstrapped founders hitting their first $5M to established brands pushing toward $50M and beyond. What they share: ambition, a quality product, and the need for a strategic partner who’s done this before.

"The brands that win don't just outspend — they out-think. Strategy is the only durable advantage in a commoditizing category."

Leadership

Laith Al-Rashid

Founder & Managing Director

12+ years in supplement brand development. Former VP of Strategy at a top-5 sports nutrition company. Led 20+ product launches across retail and DTC channels.

Sara Mitchell

Partner, Regulatory & Compliance

Former regulatory affairs director at a major nutraceuticals group. Deep expertise in FTC, FDA, and Amazon policy across supplement categories.

James Okafor

Director, Retail Strategy

Former national accounts manager. Negotiated placements in Whole Foods, Sprouts, CVS, and regional chains across 15+ states.

Kira Santos

Head of Digital Performance

Built and managed $40M+ in annual ad spend across Meta, Google, and Amazon for supplement brands. Obsessive about blended CAC and LTV.

Client Results

The work speaks for itself.

All results are anonymized to protect client confidentiality. Details available under NDA for qualified prospects.

Nootropics · DTC

01 +40%

Revenue growth in 6 months

A Florida-based nootropics brand was stuck at $2.1M ARR despite heavy ad spend. We rebuilt their positioning, tightened the offer stack, and restructured their paid media. Six months later: $3M ARR and profitable.

Sports Nutrition · Retail

02 3 → 28

Retail doors added in one year

A Texas sports nutrition brand had great product and no retail presence. We packaged their story for buyers, landed a regional chain pilot, and expanded to 28 doors — including a national banner — within 12 months.

Women's Wellness · Launch

03 $0→$1.2M

Revenue in first 9 months

We partnered with a co-founder pre-launch to build brand architecture, a compliant product line, and a DTC go-to-market plan. The brand hit $1.2M in its first nine months with zero retail and a $180 AOV.

The Founder's Toolkit

Strategic resources you can put to work today.

Not every founder is ready for a full consulting engagement — so we distilled our core frameworks into physical products built for the supplement industry. Premium-printed, desk-worthy tools that pay for themselves in one better decision.

Get in Touch

Let's talk about your brand.

We take on a limited number of new clients each quarter. If you’re serious about scaling, let’s find out if we’re the right fit.

Email

hello@laithstrategies.com

Location

Miami, FL · Remote engagements nationwide

Prefer to book directly?

30-min discovery call · No obligation