Supplement & Nootropics Consulting
From go-to-market strategy to retail distribution — Laith Strategies partners with supplement and nootropics founders who are ready to grow with intention.
What We Do
We don't do generic consulting. Every engagement is built around your brand's actual stage, market position, and growth ceiling.
01
We audit your positioning, competitive set, and consumer targets — then build a brand architecture that differentiates and commands shelf space and digital real estate.
→ From commodity product to category contender
Get started →02
New SKU launches, market expansions, or a full brand relaunch — we build the launch plan, channel prioritization, and 90-day execution roadmap your team can actually run.
→ From idea to market in a structured timeline
Get started →03
We've seen what trips brands up with the FTC, FDA, and major retailers. We help you get compliant before it costs you — without neutering your marketing claims.
→ From regulatory risk to retail-ready
Get started →04
Whole Foods, GNC, Vitamin Shoppe, regional naturals — we know the buyers, the sell-through benchmarks, and how to negotiate placement that doesn't kill your margin.
→ From DTC-only to multi-channel distribution
Get started →05
Paid media, influencer strategy, Amazon optimization, and DTC conversion — we plug into your team or run the full stack. Always CAC-aware, always margin-positive.
→ From ad spend to profitable customer acquisition
Get started →—
Not sure where to start?
Book a free 30-minute discovery call. We'll tell you honestly whether we're the right fit — and what you actually need to move.
Schedule a CallAbout Laith Strategies
Laith Strategies was founded by people who've actually worked inside supplement brands — managing launches, fighting for shelf space, and watching what separates the companies that scale from the ones that plateau.
We work with a select number of brands at any given time. That's intentional. We're not a vendor — we're an extension of your leadership team. Our engagements run deep, not wide.
Our clients range from bootstrapped founders hitting their first $5M to established brands pushing toward $50M and beyond. What they share: ambition, a quality product, and the need for a strategic partner who's done this before.
Our Philosophy
"The brands that win don't just outspend — they out-think. Strategy is the only durable advantage in a commoditizing category."
Leadership
Laith Al-Rashid
Founder & Managing Director
12+ years in supplement brand development. Former VP of Strategy at a top-5 sports nutrition company. Led 20+ product launches across retail and DTC channels.
Sara Mitchell
Partner, Regulatory & Compliance
Former regulatory affairs director at a major nutraceuticals group. Deep expertise in FTC, FDA, and Amazon policy across supplement categories.
James Okafor
Director, Retail Strategy
Former national accounts manager. Negotiated placements in Whole Foods, Sprouts, CVS, and regional chains across 15+ states.
Kira Santos
Head of Digital Performance
Built and managed $40M+ in annual ad spend across Meta, Google, and Amazon for supplement brands. Obsessive about blended CAC and LTV.
Client Results
All results are anonymized to protect client confidentiality. Details available under NDA for qualified prospects.
A Florida-based nootropics brand was stuck at $2.1M ARR despite heavy ad spend. We rebuilt their positioning, tightened the offer stack, and restructured their paid media. Six months later: $3M ARR and profitable.
Cognitive health · Florida · Series A
A Texas sports nutrition brand had great product and no retail presence. We packaged their story for buyers, landed a regional chain pilot, and expanded to 28 doors — including a national banner — within 12 months.
Sports nutrition · Texas · Independent
We partnered with a co-founder pre-launch to build brand architecture, a compliant product line, and a DTC go-to-market plan. The brand hit $1.2M in its first nine months with zero retail and a $180 AOV.
Women's wellness · New York · Pre-seed
The Founder's Toolkit
Not every founder is ready for a full consulting engagement — so we distilled our core frameworks into physical products built for the supplement industry. Premium-printed, desk-worthy tools that pay for themselves in one better decision.
Strategy Guide
A spiral-bound strategic guide covering brand building, retail strategy, and scaling frameworks — distilled from 12+ years of category work. Built to be marked up, referenced, and returned to.
Planning System
A branded physical planner designed specifically for supplement founders. Track launches, retailer outreach, KPIs, and quarterly priorities in a format built for how this industry actually moves.
Reference Guide
A printed reference guide covering FDA labeling requirements, FTC claims compliance, and cGMP basics. Keep it at your desk. Know what you can and can't say before it costs you.
Strategy Tool
50 cards, each with a tactical prompt or framework question for brand strategy sessions. Use them solo, in team workshops, or quarterly planning. A thinking tool that fits in a jacket pocket.
Founder's Complete Bundle
All four tools. One shipment.
Everything a supplement founder needs to think, plan, and execute at a higher level.
Get in Touch
We take on a limited number of new clients each quarter. If you're serious about scaling, let's find out if we're the right fit.
hello@laithstrategies.com
Location
Miami, FL · Remote engagements nationwide
Prefer to book directly?
30-min discovery call · No obligation